Goals, Gearing Up and Good360 with Carly Fiorina

There's a lot of things we like about Carly Fiorina. The fact that she was named one of the most powerful women in business for six years running (six!) is just one of them. Nathan recently sat down with our Startup of the Year mentor for a brief chat about vertical markets, why direction is so important and why being a billion
dollar operation isn't right for everyone.

We were appreciative of her frank advice. "Focus, when you start, is everything," she said, imploring us to concentrate on building out a full product that will create a robust reuse community online, "Don't get distracted by all the shiny little pennies."

We discussed how Good360, the nonprofit that Carly chairs, takes a triple bottom line approach to operations. Good360 funnels surplus retail materials to charities, creating a positive trickle down effect. As champions of reuse, we feel this mission is incredibly important and applaud their commitment to increasing landfill diversion while decreasing needs within communities across the country. We see the opportunity to lend value to her operations down the road, contributing to the path of success they have been walking for some time.

Watch the whole video here, then go to our page on the Wall Street Journal's Startup of the Year competition and vote for us.  We appreciate all the support we've been shown so far and are so happy to be representing an issue as important as reuse.

Posted by: Sarah Rendo