Goals, Gearing Up and Good360 with Carly Fiorina

There's a lot of things we like about Carly Fiorina. The fact that she was named one of the most powerful women in business for six years running (six!) is just one of them. Nathan recently sat down with our Startup of the Year mentor for a brief chat about vertical markets, why direction is so important and why being a billion
dollar operation isn't right for everyone.

We were appreciative of her frank advice. "Focus, when you start, is everything," she said, imploring us to concentrate on building out a full product that will create a robust reuse community online, "Don't get distracted by all the shiny little pennies."

We discussed how Good360, the nonprofit that Carly chairs, takes a triple bottom line approach to operations. Good360 funnels surplus retail materials to charities, creating a positive trickle down effect. As champions of reuse, we feel this mission is incredibly important and applaud their commitment to increasing landfill diversion while decreasing needs within communities across the country. We see the opportunity to lend value to her operations down the road, contributing to the path of success they have been walking for some time.

Watch the whole video here, then go to our page on the Wall Street Journal's Startup of the Year competition and vote for us.  We appreciate all the support we've been shown so far and are so happy to be representing an issue as important as reuse.

Posted by: Sarah Rendo

Making the Cut: Startup of the Year, Round 2

We are happy to announce that we made it to the 2nd round of the Wall Street Journal's Startup of the Year competition! Thanks to our supporters and mentors we can continue using this national platform to champion reuse on a massive scale.

Your continued support helps us keep usable materials out of landfills and in the reuse economy! This means more money for the national network of reuse centers that create jobs, build homes and better their local communities.

Help us stay in the competition and expand the reuse conversation by

• Continuing to vote (the tallies have been reset to zero!
• Following the competition on our Wall Street Journal startup page and through our twitter feed
• Following our blog for entertaining insights on the activities, mentors and the entire process.

We’re lucky to be involved with such an energetic, intelligent, passionate bunch of startups. Watch the video below to see who was eliminated this week and who moves on, as we all compete to be the startup of the year.